Category: Branding
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Swarovski’s Rebranding: From Crystal Heritage to “Pop Luxury” Marvel
Swarovski’s rebranding is a story of transformation—not from one luxury brand to another, but from tradition to relevance, from decorativeness to dynamism.
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How Duolingo Became a Meme Marketing Powerhouse
Its strategy reminds marketers everywhere that being “delightfully unhinged” — when done with intention — can be the most powerful form of storytelling in the social media age.
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Why Korean Beauty Brands Master Brand Storytelling
Korean beauty brands have mastered the art of storytelling not by selling flawless skin, but by celebrating living well.
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The Secret to IKEA’s Content Ecosystem
Every video, article, and campaign is part of a wider narrative about home, belonging, and better living. The brand doesn’t chase trends; it builds worlds.
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Notable Brand Gaffes and Mistakes in China: Lessons in Cultural Sensitivity and Market Awareness
In China, marketing is diplomacy. Brands that honor local culture, empower local voices, and act with humility will thrive.
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Why Copying Western Marketing Doesn’t Always Work in Asia
Success in Asia demands cultural sensitivity, digital adaptation, and localized storytelling that connects with consumers on their terms.
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Why Korean Dramas Are Marketing Gold for Brands
Whether it’s a luxury fashion house or a fast-food chain, brands that align with K-dramas tap into an unparalleled marketing channel.
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Why Pop-Up Stores Work So Well in Asia
From luxury fashion houses in Tokyo to tech innovators in Shanghai and beauty brands in Seoul, pop-up stores are thriving across the region.
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Vibe Marketing: Emotional & Aesthetic-First Campaigns in the AI Era
In the AI era, where algorithms optimize everything from ad copy to visuals, vibe is the one thing that can’t be faked.
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Fine Dining Marketing: Crafting Prestige Through Storytelling
Fine dining marketing is not about selling tables; it’s about crafting prestige.