Category: Influencer Marketing
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The Role of Influencers in Luxury Marketing: Hype or Harm?
The question marketers now face is whether influencers elevate luxury brands or risk diluting their aura. Is this partnership hype—or harm?
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Why BookTok Is Transforming Publishing Marketing
What began as a niche community of readers sharing emotional reactions, reviews, and recommendations has grown into a marketing powerhouse.
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The Success of McDonald’s Celebrity Meals: Why They Work and What Marketers Can Learn
What started as a simple idea—pairing iconic menu items with famous names—has turned into a global phenomenon.
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Food & Beverage: How Bubble Tea Chains Market Across Asia
From limited-edition collabs to digital-first campaigns, bubble tea chains demonstrate how local culture, technology, and consumer behavior shape modern F&B marketing in Asia.
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How Gymshark Built a $1B Brand with Influencers
Gymshark’s journey from a small UK startup to a billion-dollar global brand proves the power of influencer marketing when it’s done authentically.