Category: Branding
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SM Entertainment’s Idol Marketing Model: How K-Pop Built a Global Branding Machine
With the rise of AI-generated content, virtual idols, and immersive fan experiences, SM is likely to remain a pioneer in entertainment marketing.
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The Art of Storytelling in Gucci Campaigns
Gucci’s genius lies in its ability to take consumers on journeys that blend myth, nostalgia, and modern identity
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Food & Beverage: How Bubble Tea Chains Market Across Asia
From limited-edition collabs to digital-first campaigns, bubble tea chains demonstrate how local culture, technology, and consumer behavior shape modern F&B marketing in Asia.
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Charles & Keith: From Singapore Start-Up to Global Icon
The brand is a case study in smart positioning, bold innovation, and an unwavering understanding of consumer behavior.
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How Muji Markets Minimalism Worldwide
Muji’s story is a rare case where anti-branding becomes branding, and where simplicity becomes a powerful form of global marketing.