Category: Fashion
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Swarovski’s Rebranding: From Crystal Heritage to “Pop Luxury” Marvel
Swarovski’s rebranding is a story of transformation—not from one luxury brand to another, but from tradition to relevance, from decorativeness to dynamism.
Swarovski’s rebranding is a story of transformation—not from one luxury brand to another, but from tradition to relevance, from decorativeness to dynamism.