The Marketer
November 25, 2025
F&B
The Marketer
November 25, 2025
HOKA x Zhongyaotang: How a Surprising China-Exclusive Collaboration Became a Marketing Masterstroke
HOKA x Zhongyaotang is a blueprint for how global brands can succeed in China’s culturally rich and fast-changing market.
The Marketer
September 30, 2025
The Success of McDonald’s Celebrity Meals: Why They Work and What Marketers Can Learn
What started as a simple idea—pairing iconic menu items with famous names—has turned into a global phenomenon.
The Marketer
September 30, 2025
Food & Beverage: How Bubble Tea Chains Market Across Asia
From limited-edition collabs to digital-first campaigns, bubble tea chains demonstrate how local culture, technology, and consumer behavior shape modern F&B marketing in Asia.