Category: F&B
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HOKA x Zhongyaotang: How a Surprising China-Exclusive Collaboration Became a Marketing Masterstroke
HOKA x Zhongyaotang is a blueprint for how global brands can succeed in China’s culturally rich and fast-changing market.
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The Success of McDonald’s Celebrity Meals: Why They Work and What Marketers Can Learn
What started as a simple idea—pairing iconic menu items with famous names—has turned into a global phenomenon.
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Food & Beverage: How Bubble Tea Chains Market Across Asia
From limited-edition collabs to digital-first campaigns, bubble tea chains demonstrate how local culture, technology, and consumer behavior shape modern F&B marketing in Asia.