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The Success of McDonald’s Celebrity Meals: Why They Work and What Marketers Can Learn
What started as a simple idea—pairing iconic menu items with famous names—has turned into a global phenomenon.
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Food & Beverage: How Bubble Tea Chains Market Across Asia
From limited-edition collabs to digital-first campaigns, bubble tea chains demonstrate how local culture, technology, and consumer behavior shape modern F&B marketing in Asia.
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How WhatsApp Marketing Is Growing in Asia
With Meta investing heavily in making WhatsApp a commercial platform, its role in Asian marketing will only grow.
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Charles & Keith: From Singapore Start-Up to Global Icon
The brand is a case study in smart positioning, bold innovation, and an unwavering understanding of consumer behavior.
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How Muji Markets Minimalism Worldwide
Muji’s story is a rare case where anti-branding becomes branding, and where simplicity becomes a powerful form of global marketing.
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The Rise of AI-Generated Ads: Should Marketers Worry?
In this new era, the real winners will be the marketers who know how to blend the best of both worlds.
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The Rise of Social Search vs. Traditional SEO
The future of SEO is not about choosing Google vs. TikTok—it’s about mastering both.
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Why Nostalgia Marketing Is Booming
In an uncertain, fast-changing world, the past feels safe, familiar, and meaningful.
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Glossier’s DTC Strategy: What Made It Different
While the brand has faced challenges in recent years, its early strategy remains a case study in how to build a cult following in the digital age.
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How Gymshark Built a $1B Brand with Influencers
Gymshark’s journey from a small UK startup to a billion-dollar global brand proves the power of influencer marketing when it’s done authentically.